Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, VeganCradle to Cradle CertifiedCradle to Cradle CertifiedCradle to Cradle Certified

I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it.I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened.I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too.The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs.Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try!

Love this shampoo. I decided I was tired of coloring my hair. My natural color is now coming in silver gray. I ground this product enhances my silver. It leaves my hair soft and silky.

I got this because my hair is mature and gray. I don't have much yellowing but wanted to give it a little more shine. I have used purple shampoos before and wow thought never again, however, this product, smells great and I used just a little and tip, left it on in the shower for a very very short period of time. I think that might be the trick, I was leaving on way too long and that purple was left in my hair a long time ago.Now this one, I will use maybe once a week, leave on for short period of time, and I am good to go. Like it, leaves my hair moist and the color is much lighter , the shine is wonderful, it is soft and feels a bit thicker, I have very fine hair and am growing it out from a short cut. I would get again, but this bottle will last me quite some time. I hope you found this review helpful. Thanks for reading

I feel like I owe a review as I spent hours reading them all over to find something to tone 🤣. Moved 3 hrs away from my hair salon. Decided to do my own full highlights. Came out super brassy. Head was like a penny at first. Started using Matrix Brass Off Toned Spray. Needed more so I gave this a shot. I wet my hair, put a friendly amount of shampoo, set a 20 minute timer, then rinse off. It turned my orange hair back to blonde!! The only thing, my roots will not take the product. Any recommendations? 😩 Other than the top of my head still copper, this worked amazingly in 3 uses with 1 day in between. My hair is not dried out. There is no staining. The product comes right off with water. No need for scrubbing. There’s no crazy scent or anything. It does a great job!!! Just not on my roots lol. It even brought out my 8 month old highlights from UNDERNEATH! Super dark and boom, blonde streaks started showing!

Love this Matrix product....beautiful results for blonde hair

This shampoo helps counter the orangie-yellow in my hair, but it doesn't dry my hair out like some other brands. This is my favorite brand purple shampoo. I highly recommend.

It made a slight difference. Not drastic like others advertise. This product will dry out your hair

Love this shampoo. My mother in law recommended it as it doesn't dry your scalp. The last shampoo I was using caused terrible dryness. This works really well, takes away the brassiness and doesn't dry your scalp or your hair. I will continue using this product (to include the conditioner) for as long as I have highlights.